A renewed view: Studio Hazar becomes Birrd

Since its beginning, Studio Hazar has never really worked alone. Every project relied on a trusted network of freelancers, each bringing their own expertise to the table. Over time, that network became stronger, more aligned, and more collaborative. The idea of a branding collective grew naturally from that reality.

Birrd was born as a way to formalize what was already happening: a carefully selected group of independent creatives working together under one shared vision and one quality standard. Not as solo workers operating next to each other, but as a collective that joins forces to take on larger, more challenging branding projects.

The goal isn’t to change what we do but to define it more clearly and improve how we do it. Birrd offers the same services as Studio Hazar did: strategic branding, identity design, digital design, and brand touchpoints. What changes is the structure behind it: more clarity, more collaboration, and an even stronger focus on long-term value for clients.

Studio Hazar was a personal name, rooted in a past life in the graffiti scene. Hazar was a personal alias and over time, the name began to feel too closely tied to one person rather than the way the work had evolved. Birrd is different. It’s a name that tells a broader story.

The concept is inspired by a murmuration: the phenomenon where hundreds or thousands of birds move together in a fluid, coordinated flight. There’s no single leader. Each bird responds to the movement of the group, creating a system that’s flexible, intelligent, and constantly adapting. That idea resonates deeply with how Birrd works.

A bird also has the ability to rise above, gaining a clear view of what’s happening below. That distance creates perspective, exactly what brands often need. We help businesses step back, see the bigger picture, and make clearer decisions about who they are and where they’re heading.

Birds are independent by nature. They move freely, choose their own paths, and yet can work together when it matters. That balance between freedom and collaboration lies at the heart of Birrd and at the heart of modern freelance work.

The double R in Birrd turns the word into a brand. It makes it distinctive in text, prevents confusion with the literal animal, and subtly reinforces that this is not just a bird, it’s a point of view.

Birrd’s baseline is “hatching brands.” And that phrase carries more meaning than we initially expected.

To hatch means, first of all, to emerge. Something new coming into the world. It also means to carefully develop an idea or plan, step by step, with intention. And in drawing and illustration, hatching is a technique used to create depth, structure, and nuance. All three meanings fit.

We help brands come to life. We develop ideas strategically, not impulsively. And we believe strong brands are built through layers, systems, and thoughtful decisions, not quick fixes.